VRB OFFICIALLY LAUNCHED THE MULTI-CHANNEL DIGITAL BANKING PROJECT
Digital transformation is currently an inevitable trend, with great influence on all countries, organizations and businesses. In that context, the banking industry in Vietnam has taken strong steps towards the goal of developing digital banking models, utilize convenience, customer experience and realizing their financial goal .
With the goal of taking customers and optimizing customer experience as the focus, digital transformation has been deeply concerned by VRB's Board of Members and Board of Directors in the past time. Currently, VRB is accelerating the project of building a business strategy and digital banking strategy for a period of 5 years with a vision to 2030 with specific proposals on: Target customer groups for digital banks, a list of existing products, new products need digitizing, a model to attract customers through different digital channels; Identify the target ecosystem, including potential partnerships; Building a future operating model and appropriate information technology architecture to deploy digital banking; Propose a list of key digital initiatives for a five-year period”.
On March 23, 2023, Vietnam - Russia Joint Venture Bank (VRB) officially launched the project of Multi-channel Digital Banking.
Representative of VRB Leadership Board with Project Team and Partners
The Multi-Channel Digital Banking project is one of the particularly important projects in VRB's digital transformation orientation:
With 5 main goals:
- Innovating customer transaction channels, increasing convenience and customer experience, improving the quality of VRB's products and services;
- Unifying customer experience on both channels: Internet Banking, Mobile Banking on the same technology platform;
- Shifting customers from traditional channels to digital channels, increasing customer size and operational efficiency of VRB;
- Promoting the application of new technology in customer service, optimizing business operations, strengthening risk management and system safety;
- Creating a premise for VRB's digital transformation in the next stages.
Implementation on 04 main modules:
- Electronic customer authentication and online account opening using electronic identification technology (eKYC)
- Register to use online products and services
- Provide new utilities and features for individual and corporate customers on both Internet Banking and Mobile Banking channels.
- The feature to accumulate points for loyal customers through VRB's Loyalty programs
At the ceremony, Mr. Doan Minh Tien - General Director of VRB affirmed that the Multi-channel Digital Banking Project is an important technology project in 2023. VRB will focus on optimizing resources to complete the project soon to early give customers the best experience.
The Multi-Channel Digital Banking project is expected to be put into practice by VRB to individual customers in November 2023 and to corporate customers in 2024.
Respectfully announces,
Vietnam - Russia Joint Venture Bank (VRB).
